Case Study

CASE STUDY: 001

HOTROD & PEP RALLY TAKEOVER

 

www.peprallytakeover.org

 

PepRallyTakeover is a non-profit organization that provides an interactive and fun pep rally to schools in the Chicagoland and northwest Indiana areas through music and entertainment. With a six-month brand development plan, Hot Rod & I were able to align the organization with major brand partnerships like Reebok, Champs Sports, and DTLR. As a startup brand, the development included logo design, digital press kit, marketing pitch, social media management, and content creation. Additional services included booking management and brand negotiation/representation.

CASE STUDY: 002

BREE SPECIFIC

 

Bree Specific is an on-air personality at Chicago radio station Power 92.3. Over the course of a year through weekly meetings, we developed her brand consistently including social media, content, partnerships, and the production of her radio show Specific Sundays. By creating and following a plan of engagement Bree was able to reach an Instagram following of 10k, land a partnership with the Chicago Bears, and be hired to co-host Smurkchella with Chicago rapper Lil Durk.

CASE STUDY: 003

CHANELLE TRU

 

Chanelle Tru is a local rap and r&b artist from Chicago. After taking on Chanelle as a client and becoming her brand manager we elevated her brand in many different aspects. I created a plan to implement social media content and engagement, performance quality, music/video release rollouts, wardrobe and look, and more with the intent to increase brand visibility. Within a year she gained 14-17k followers on Instagram and landed interviews with major media outlets in Chicago including Power 92.3 Chicago and 107.5 WGCI. Chanelle’s number of paid bookings increased by 25% and she was also booked for her highest-paid gig performing for over 500 people.